Our Team

Anna Kuuttila, CEO & Co-Founder

Anna is Bill's daughter, and was the first child to learn from the Smarter Starter system. She is now passionate about extending the same learning foundations to other children. She received both her B.S. in Chemical Engineering and her M.B.A from the University of New Mexico, and is a Registered Patent Agent with the U.S. Patent and Trademark Office.

Bill Szaroletta, Innovation Director & Co-Founder

Bill is the mastermind behind the Smarter Starter system, initially developing it for use with his own two daughters. He saw a lack of cohesive educational resources for very young children, and developed a system to fill that need. He is a distinguished professor, who has won many teaching awards through his career at Iowa State University, Purdue University, University of Georgia, and the University of New Mexico. He received his B.S. in Mechanical Engineering from the University of Michigan, and holds two M.S. degrees, both from Stanford University and the University of Georgia.

Our Story

Our team believes in the Smarter Starter system, and is excited to share it with your children. We believe this system will fill an important need in early childhood education. For more information on our products and the theory and research behind our methods, please visit the "Our Solution" and "Products" tabs.

First-Rate Early Learning

When children are under the age of 3, their brains are at a crucial point in their development. However, most current educational resources are expensive, and don't cover the full range of necessary learning. We're here to help with that.

Learn more

Our System

We've designed a set of educational tools to help young children build the foundation for effective learning. Our products cover six key learning areas, with substantial overlap to help reinforce the material.

browse our products

Designed by a Father, for His Daughters

The Smarter Starter system was designed by award-winning Professor Bill Szaroletta for his two daughters. He saw a lack of effective resources to teach his children basic skills, like building from letters to words into sentences, or recognizing subtle differences in color and texture. He designed this system and used it with his own children, and now wants to share his system with other children who could benefit from it.